Read Don's article for ProAV Magazine on PR for the AV industry. Following are some stories we recently placed in the AV trade press.

Tightrope Media Systems

Manatee County Goes Worldwide: Government Video profiles a TRMS educational installation using both their Cablecast and Carousel products.

Digital Signage as Art Digital Signage Magazine features a TRMS signage system at the Art Institute of Chicago. (Story and photos by Kreski Marketing.)

Signage Helps with Soldier Retention. Government Video writes about a digital signage system at the Colorado National Guard.

The Loneliest Help Desk in Town. AV Technology describes a TRMS signage system at the University of Minnesota.

User Friendly. Systems Contractor News on a Tightrope digital signage system at Brigham and Women's Hospital in Boston.

Conference Technologies, Inc.

Recruit to Compete. Systems Contractor News profiles CTI.

Creative Collaboration. AV Technology features a CTI installation at the University of Nebraska Library. .

Cover story: Reaching the Jet Set. Rental & Staging Magazine features CTI and their customer Cessna Aircraft.

Global Learning Initiative Helps Kansas Students. T.H.E. Journal features CTI videoconferencing customer Douglass Public Schools.

At the Intersection of Green and AV. ProAV Magazine features a CTI installation at a St. Louis architecture firm.

Demand for High-Quality Audio Extends to Minor Leagues. In SVG Sports Video Insider.

AV for the Performing Arts. AV Technology profiles a new performing arts center at Southeast Missouri State University.

Crestron

Lead with Cabling, where we worked with ProAV Magazine to highlight Crestron QuickMedia product in a "Tools & Tech" feature.

AV Takes to the Gridiron, highlighting Crestron control and annotation systems at Michigan State University. Published in AV Technology.

AV with a View. Systems Contractor News features the use of the Crestron surround sound processor at Discovery World in Milwaukee. We provided the text and photography.

ClearOne

Sound from the Heart. AV Technology Magazine profiles the use of ClearOne technology at Advocate Christ Hospital. Story and photography by Kreski Marketing.

Sharp Electronics

Fertile Territory. We worked with Sharp's PR firm, Stanton Communications, on this story about a 180" LCD display installation. We lined up the dealer and end user then wrote a story proposal which Stanton took to Sound & Communications. A magazine staff member wrote the final story. .

Green Bay Packers Hall of Fame. Photography in Sound & Communications, including the cover.

Lewis Sound & Video

Word on the Street. A profile of Lewis Sound in Systems Contractor News.

A Joyful Noise. Church Production and System Contractor News featured this story about a Wisconsin church that is using line arrays. Kreski Marketing provided the text and photography.

Gym Uses AV to Address Acoustics. How Lewis Sound used EASE to design the sound systems in the Williams athletic center at UW-Whitewater.

AVI-SPL

Video Vanguard. Legal Management explores the advantages of outsourcing your AV staff, profiling SPL and a law firm customer.

Cover story: Walker Art Center. Sound & Communications highlights a large-scale digital signage install in Minneapolis..

Jelco Case

Jelco RotoLift gives Celtics a lift on the road. In SVG Sports Video Insider.

CAVCOMM

AV adds the magic to Microsoft hat trick. In AV Technology Magazine.

Marshall Furniture

University Installs Custom AV. How Notre Dame standardized on a custom lectern built by Marshall.

Visionary Solutions, Inc.

Just What the Doctor Ordered. AV Technology describes a VSI system installed at Metro Hospital, Grand Rapids. Story and photography by Kreski Marketing.

IPTV Goes to School for Visionary Solutions in eSchool News. We provided the story and photography.

IPTV Finds the Mainstream. System Contractor News profiles a VSI installation at Pepin Heart Center, Tampa. Story and photography by Kreski Marketing.

Novatoo Audio Visual

Cost Isn't Everything: Systems Contractor News profiles Novatoo.

Starting Small: Novatoo featured in Rental & Staging Magazine.

Casio America

College Solves a Projector Problem. We wrote this story, then worked with Casio's PR firm, Coyne Public Relations, to place it in AV Technology.

Accordent Technologies

Capturing the Moment. Systems Contractor News describes how Wayne State University is using the Accordent Capture Station to help address the national nursing shortage.

Sound Vision, Inc.

One of a Kind. SVI customer Judson University featured in Systems Contractor News. We provided the text and photography.

Media Resources, Inc.

Theater Adds TV-Ready AV. A cover story in Pro AV about a video system at College of DuPage in west suburban Chicago. We provided the text and photography.

AV TechSource

A New Plan. Systems Contractor News writes about AVTS and their growth as an outsourced labor provider.

Smart Choice AV Solutions

They can see clearly now: Campus Technology Magazine profiles describes a video system Smart Choice installed at Marquette University. We provided the text and photography.

Sound & Video Contractor Magazine

In addition to doing media relations work for clients, Don is a columnist for SV&C, writing a regular feature on marketing in the AV industry. Among his stories:

December '09: Shooting your own AV systems photos

October '09: Creating and using online video, including YouTube

May '09: How to attract more customers with your website

January '09: Optimizing your website for the search engines

November '08: Creating customer case histories

March '07: Shooting or buying great photos of your installations

June '07: Creating email newsletters

January '07: Making over your company's image

March '06: Better decisions through marketing research

January '06: Writing a marketing plan

Sound & Video Contractor Magazine

Jerry also writes stories in the AV trade press. Among his writings:

January '10: Effective networking, from Systems Contractor News

Pro AV Magazine

Don also wrote the New Revenue column for ProAV from 2003 to 2005, as well as occasional feature stories. These include:

March '05 New Revenue: Dealer shows and events


October '04 feature story: How I Got the Job


January '04 New Revenue: Selling to major accounts.

October '03 cover story: Surviving Commoditization in the AV industry