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Read Don's articles on PR for Sound & Video Contractor: Getting Ink, Writing a Press Release, the Online Press Release, Pitching Exclusive Stories, Handling Yourself in an Interview and What to do after an article is published.
Integrated Emergency Response details the newest Red Cross disaster operations center in Sound & Video Contractor;
The Biggest, Baddest Man Cave Ever in Residential Systems.
New Heights. Systems Contractor News features the latest NASA Mars mission.
Professors Embrace Lecture Capture in AV Technology Magazine.
Social Media Surveillance. A story in AV Technology describes how Clemson University is monitoring social media feeds with the help of Crestron technology.
Ski Light. Sound & Communications highlights lighting control opportunities for AV integrators with story about a ski resort in New Jersey.
Show-off Space. Residential Systems profiles a Crestron control application at the Pasadena Showcase House of Design.
Curing the High-Def Headache. Crestron DigitalMedia highlighted in AV Technology.
Get Real. AV Technology profiles a DigitalMedia installation at the Lanier Charter Career Academy in Gainesville.
High-Bandwidth Control Infrastructure in Sound & Video Contractor.
A Green AV Tip that Works. AV Technology features the use of Crestron motion sensors at Bryant University in Rhode Island.
AV on the Top Floor. Residential Systems features the ultimate fantasy football system using a Crestron DVPHD video processor and DigitalMedia.
Living Large. Home Entertainment profiles an over-the-top Las Vegas luxury home.
Pulling Out the Stops. A feature describing the development of Crestron's ADMS media delivery system.
It's Showtime, in which we profile Crestron's Experience Center showroom for Luxury CE.
Mission Control, about the uses of DigitalMedia at Global Forex Products, simultaneously published in AV Technology Magazine and Systems Contractor News. We also placed a follow-up article in SCN titled Stock in Trade.
AV Takes to the Gridiron, highlighting Crestron control and annotation systems at Michigan State University.
AV with a View. Systems Contractor News features the use of the Crestron surround sound processor at Discovery World in Milwaukee.
Integrated Systems Help Michigan State Tackle Physician Shortage. AV Technology highlights Crestron processors and annotation in this story about AV at a new medical school campus.
Creating a Showroom That Works for You: written by Don but published under a Crestron manager's byline for Luxury CE.
Conference Technologies, Inc.
We secured and help create a popular monthly column in AV Technology Magazine for CEO John Laughlin. Some recent editions:
• January 2012: Needs Analysis
• November 2011: VTC for Smart Phones
• October 2011: Choosing a Contractor
• September 2011: Green AV
• July/Aug 2011: Classroom Technologies
• May 2011: Service Trade-Offs
• April 2011: Analog Sunset
• February/March 2011: Digital Signage
• January 2011: VTC Etiquette
• December 2010: Emergency Paging
• November 2010: Beyond the Codec
• September 2010: Webcasting
Smart Analog. A cover story in Sound & Video Contractor about how CTI has updated its lower-cost analog AV systems..
Reaching for the Stars. AV Technology features CTI work at the newest Challenger Learning Center.
Combating World Hunger: Behind the Scenes. A cover story in Rental & Staging about CTI's work staging the World Agricultural Forum's annual congress.
Customer Service is Key. Sound & Communications profiles a CTI videoconferencing project (placed and ghost written by Don).
The Buzz: Hyatt Regency St. Louis. A large hospitality installation featured in Sound & Video Contractor.
Reach for Global Audiences. Webcasting service profiled in Rental & Staging.
Recruit to Compete. Systems Contractor News profiles CTI.
Benefits in Webcasting. Systems Contractor News features a CTI installation at Graham Hospital near Peoria.
Creative Collaboration. AV Technology features a CTI installation at the University of Nebraska Library. .
Cover story: Reaching the Jet Set. Rental & Staging Magazine features CTI and their customer Cessna Aircraft.
Global Learning Initiative Helps Kansas Students. T.H.E. Journal features CTI videoconferencing customer Douglass Public Schools.
At the Intersection of Green and AV. ProAV Magazine features a CTI installation at a St. Louis architecture firm.
Demand for High-Quality Audio Extends to Minor Leagues. In SVG Sports Video Insider.
AV for the Performing Arts. AV Technology profiles a new performing arts center at Southeast Missouri State University.
Tightrope Media Systems
Why Aren't You Selling Digital Signage? We placed and helped with the final draft of this story by CEO Andrew Starks for Sound & Video Contractor.
Rock Solid. AV Technology features the Musical Instrument Museum in Phoenix, with its digital signage system from Tightrope.
Beyond Signage Digital Signage Magazine profiles a TRMS installation at Lexus of Huntsville in their annual Best Practices Guide.
The Loneliest Help Desk in Town. AV Technology describes a TRMS signage system at the University of Minnesota.
Manatee County Goes Worldwide: We placed a story about an educational institution using two Tightrope products, Cablecast and Carousel, in Government Video.
Campus Bulletin. The station automation and digital signage systems at Massasoit Community College, featured in Systems Contractor News.
Digital Signage as Art Digital Signage Magazine features a TRMS signage system at the Art Institute of Chicago. (Story and photos by Kreski Marketing.)
Signage Helps with Soldier Retention. Government Video writes about a digital signage system at the Colorado National Guard.
User Friendly. Systems Contractor News on a Tightrope digital signage system at Brigham and Women's Hospital in Boston.
Praise Worthy: a signage installation at Hope Lutheran Church profiled in Sound & Communications.
Press releases we've created for Tightrope include Carousel 6.1 released, XML Support and Support for Evans EMS.
Cost Isn't Everything: Systems Contractor News profiles Novatoo.
Small: Novatoo featured in Rental & Staging Magazine.
Test Marketing with AV Sound & Video Contractor features an impressive new CompView installation at Time Warner in New York.
Building Community. A cover story in AV Technology featuring a CompView installation at Sunriver Resort in eastern Oregon.
Renovated Home Gets Automation Update. Electronic House writes about Integrisys' LivSystem control application and its use in a home.
Rising to the Challenge. Luxury CE features an Integrisys installation at a high-rise condominium project.
Righting a Wrong. How Integrisys took over a failed project from another contractor and won over the homeowner. Based on a story idea we pitched to Residential Systems.
225 West Wacker Drive.Pro AV Magazine writes about a conference center and fitness area installed in a Chicago office building by Integrisys.
Museum Opportunities Often Start Small. Sound & Communications features an Integrisys at the Museum of Science & Industry in Chicago.
Kaleidescape of Dreams. Electronic House features an Adtech residential installation.
For Keeps. A contractor profile in Systems Contractor News.
Making the Grade. An Adtech installation at MIT featured in AV Technology.
All About Trust. Residential Systems profiles Adtech's residential division, Home Entertainment Expo.
Where Ecological Meets Economics. AV Technology profiles Casio LED/laser projector technology.
Optimizing a Home Theater for Video Games. We handled the writing, photography and placement with the goal of helping Casio establish a presence in the home video games projection market.
College Solves a Projector Problem. We wrote this story, then worked with Casio's PR firm, Coyne Public Relations, to place it in AV Technology.
Sound from the Heart. AV Technology Magazine profiles the use of ClearOne technology at Advocate Christ Hospital. Story and photography by Kreski Marketing.
Projecting the Right Image. We worked with Sharp's PR firm, Stanton Communications, on this story about projection and displays at DePaul University. We wrote the story which Stanton took to AV Technology.
Fertile Territory. For this piece, about a 180" LCD display installation, we lined up the dealer and end user then wrote a story proposal which Stanton Communications took to Sound & Communications. A magazine staff member wrote the final version.
Green Bay Packers Hall of Fame. We shot the photos and provided them on Sharp's behalf to Sound
& Communications to illustrate a cover story.
Visionary Solutions, Inc.
Just What the Doctor Ordered. AV Technology describes a VSI system installed at Metro Hospital, Grand Rapids. Story and photography by Kreski Marketing.
IPTV Goes to School for Visionary Solutions in eSchool News. We provided the story and photography.
IPTV Finds the Mainstream. System Contractor News profiles a VSI installation at Pepin Heart Center, Tampa. Story and photography by Kreski Marketing.
Lewis Sound & Video
Word on the Street. A profile of Lewis Sound in Systems Contractor News.
A Joyful Noise. Church Production and System Contractor News featured this story about a Wisconsin
church that is using line arrays. Kreski Marketing provided the text and photography.
Uses AV to Address Acoustics. How Lewis Sound used EASE to design
the sound systems in the Williams athletic center at UW-Whitewater.
AV Adds the Magic to Microsoft Hat Trick. In AV Technology Magazine.
Global Forex Trading in Systems Contractor News..
Capturing the Moment. Systems Contractor News describes how Wayne State University is using the Accordent Capture Station to help address the national nursing shortage.
Sound Vision, Inc.
One of a Kind. SVI customer Judson University featured in Systems Contractor News. We provided the text and photography.
A New Plan. Systems Contractor News writes about AVTS and their growth as an outsourced labor provider.
Video Vanguard. Legal Management explores the advantages of outsourcing your AV staff, profiling SPL and a law firm customer.
Cover story: Walker Art Center. Sound & Communications highlights a large-scale digital signage install in Minneapolis.
Commercial Integrator Magazine
In addition to doing media relations work for clients, Don is a columnist for Commercial Integrator, writing a regular feature on marketing in the AV industry. Among his
June 2012: Search Engine Basics and SoLoMo
July 2012: Search Engine Optimization
Sound & Video Contractor Magazine
In addition to doing media relations work for clients, Don is a columnist for
SV&C, writing a regular feature on marketing in the AV industry. Among his
October 2010: Writing more professionally
August 2010: Video case histories
June 2010: What users want in a website
February 2010: Making a great YouTube video
October '09: Creating and using online video, including YouTube
May '09: How to attract more customers with your website
'08: Creating customer case histories
'07: Creating email newsletters
January '07: Making over your company's image
Pro AV Magazine
Don also wrote the New Revenue column for ProAV from 2003 to 2005, as well as
occasional feature stories. These include:
October '04 feature story: How I Got the
January '04 New Revenue:
Selling to Major Accounts.
'03 cover story: Surviving Commoditization in the AV industry