Sleeping Giant. AV Technology features the use of LampFree projectors in more than 500 Sleep Number stores.
Milwaukee College Saves 1000 Man-Hours Per Year. Commercial Integrator covers the use of Casio LampFree projectors at the Milwaukee Area Technical College. Kreski Marketing wrote the story, shot the photos and handled media contacts and placement.
It's all About Impact. AV Technology highlights the use of Casio LampFree technology in college sports. We wrote the story, hired the photographer and placed the story.
Rules of Engagement. California school district builds collaborative classrooms based on Chromebooks and Casio LampFree projectors. In Tech & Learning.
Where Ecological Meets Economics. AV Technology profiles Casio LED/laser projector technology.
Optimizing a Home Theater for Video Games. We handled the writing, photography and placement with the goal of helping Casio establish a presence in the home video games projection market.
College Solves a Projector Problem. Another piece written by Kreski marketing then placed, this time in AV Technology, by Coyne PR.
Still Kickin' We worked with Epson Senior Product Manager Sean Gunduz to create a feature on the projection market for Sound & Communications Magazine.
Peak Audio Founders Say Distributed DSP is Obsolete. Sound & Video Contractor features Q-Sys and its IP-based centralized processing model.
An Unconventional Approach in Commercial Integrator.
Cubic Customer Demo Center, a Project of the Week in TechDecisions.
CompView Audio Visual (now a division of Diversified)
Teaching the Teacher in Sound & Communications and 5 Lessons from a Learning Lab in T.H.E. Journal, both of which highlight an impressive installation at the University of Idaho.
Integration Awards: Warrior Zone. We handle CompView's submissions for the CI Integration Awards, including client permission, interviews, the written submission and photo retouching.
Test Marketing with AV Sound & Video Contractor features an impressive new CompView installation at Time Warner in New York.
Building Community. A cover story in AV Technology featuring a CompView installation at Sunriver Resort in eastern Oregon.
Big Ideas. The story of how CompView Medical was founded by entrepreneur Paul White. In Commercial Integrator.
Rising to the Challenge. Luxury CE features an Integrisys installation at a high-rise condominium project.
Righting a Wrong. How Integrisys took over a failed project from another contractor and won over the homeowner. Based on a story idea we pitched to Residential Systems.
225 West Wacker Drive.Pro AV Magazine writes about a conference center and fitness area installed in a Chicago office building by Integrisys.
Museum Opportunities Often Start Small. Sound & Communications features an Integrisys at the Museum of Science & Industry in Chicago.
Kaleidescape of Dreams. Electronic House features an Adtech residential installation.
For Keeps. A contractor profile in Systems Contractor News.
Making the Grade. An Adtech installation at MIT featured in AV Technology.
All About Trust. Residential Systems profiles Adtech's residential division, Home Entertainment Expo.
Sound from the Heart. AV Technology Magazine profiles the use of ClearOne technology at Advocate Christ Hospital. Story and photography by Kreski Marketing.
Projecting the Right Image. We worked with Sharp's PR firm, Stanton Communications, on this story about projection and displays at DePaul University. We wrote the story which Stanton took to AV Technology.
Green Bay Packers Hall of Fame. We shot the photos and provided them on Sharp's behalf to Sound
& Communications to illustrate a cover story.
Visionary Solutions, Inc.
Just What the Doctor Ordered. AV Technology describes a VSI system installed at Metro Hospital, Grand Rapids. Story and photography by Kreski Marketing.
AV Adds the Magic to Microsoft Hat Trick. In AV Technology Magazine.
A New Plan. Systems Contractor News writes about AVTS and their growth as an outsourced labor provider.
Video Vanguard. Legal Management explores the advantages of outsourcing your AV staff, profiling SPL and a law firm customer.
Cover story: Walker Art Center. Sound & Communications highlights a large-scale digital signage install in Minneapolis.
Commercial Integrator Magazine
In addition to doing media relations work for clients, Don is a columnist for Commercial Integrator, writing a regular feature on marketing in the AV industry. Among his
June 2012: Search Engine Basics and SoLoMo
July 2012: Search Engine Optimization
March 2013: Social Media Basics
April 2013: Harnessing Facebook
June 2013: LinkedIn Personal Profiles
Sound & Video Contractor Magazine
Don was a columnist for
SV&C as well, writing a regular feature on marketing in the AV industry. Among his
August 2010: Video case histories
June 2010: What users want in a website
February 2010: Making a great YouTube video
October '09: Creating and using online video, including YouTube
May '09: How to attract more customers with your website
Pro AV Magazine
Don also wrote the New Revenue column for ProAV from 2003 to 2005, as well as
occasional feature stories. These include:
October '04 feature story: How I Got the
January '04 New Revenue:
Selling to Major Accounts.
'03 cover story: Surviving Commoditization in the AV industry