Don Kreski Marketing 847-749-2424
...home.who we are.clients.our work.what's new.contact us.
..
Kreski Marketing Consultants

PR and media placements
   

PR placement by Kreskge Marketing PR placement for Conference Technologies, Inc.
PR placement for Media ResourcesMedia relations - placement by Kreski Marketing


av,a-vav,a-v

Casio America

Milwaukee College Saves 1000 Man-Hours Per Year. Commercial Integrator covers the use of Casio LampFree projectors at the Milwaukee Area Technical College. Kreski Marketing wrote the story, shot the photos and handled media contacts and placement.
Conference Technologies, Inc.
It's all About Impact
. AV Technology highlights the use of Casio LampFree technology in college sports. We wrote the story, hired the photographer and placed the story.
Conference Technologies, Inc.
Rules of Engagement. California school district builds collaborative classrooms based on Chromebooks and Casio LampFree projectors. In Tech & Learning.
Conference Technologies, Inc.
Where Ecological Meets Economics. AV Technology profiles Casio LED/laser projector technology.

Conference Technologies, Inc.
Optimizing a Home Theater for Video Games. We handled the writing, photography and placement with the goal of helping Casio establish a presence in the home video games projection market.


College Solves a Projector Problem. Another piece written by Kreski marketing then placed, this time in AV Technology, by Coyne PR.

Epson

Still Kickin' We worked with Epson Senior Product Manager Sean Gunduz to create a feature on the projection market for Sound & Communications Magazine.

QSC

Peak Audio Founders Say Distributed DSP is Obsolete. Sound & Video Contractor features Q-Sys and its IP-based centralized processing model.

Diversified

An Unconventional Approach in Commercial Integrator.

Cubic Customer Demo Center, a Project of the Week in TechDecisions.

CompView Audio Visual (now a division of Diversified)

Teaching the Teacher in Sound & Communications and 5 Lessons from a Learning Lab in T.H.E. Journal, both of which highlight an impressive installation at the University of Idaho.


Integration Awards: Warrior Zone. We handle CompView's submissions for the CI Integration Awards, including client permission, interviews, the written submission and photo retouching.

Test Marketing with AV Sound & Video Contractor features an impressive new CompView installation at Time Warner in New York.
Conference Technologies, Inc.
Building Community. A cover story in AV Technology featuring a CompView installation at Sunriver Resort in eastern Oregon.

CompView Medical

Big Ideas. The story of how CompView Medical was founded by entrepreneur Paul White. In Commercial Integrator.

Integrisys

Rising to the Challenge. Luxury CE features an Integrisys installation at a high-rise condominium project.

Righting a Wrong. How Integrisys took over a failed project from another contractor and won over the homeowner. Based on a story idea we pitched to Residential Systems.


225 West Wacker Drive.Pro AV Magazine writes about a conference center and fitness area installed in a Chicago office building by Integrisys.

Museum Opportunities Often Start Small. Sound & Communications features an Integrisys at the Museum of Science & Industry in Chicago.

ADTECH Systems

Kaleidescape of Dreams. Electronic House features an Adtech residential installation.
Kreski Marketing
For Keeps. A contractor profile in Systems Contractor News.
Kreski Marketing

Making the Grade. An Adtech installation at MIT featured in AV Technology.
Kreski Marketing
All About Trust. Residential Systems profiles Adtech's residential division, Home Entertainment Expo.

ClearOne

Sound from the Heart. AV Technology Magazine profiles the use of ClearOne technology at Advocate Christ Hospital. Story and photography by Kreski Marketing.

Sharp Electronics

Projecting the Right Image. We worked with Sharp's PR firm, Stanton Communications, on this story about projection and displays at DePaul University. We wrote the story which Stanton took to AV Technology.


Green Bay Packers Hall of Fame. We shot the photos and provided them on Sharp's behalf to Sound & Communications to illustrate a cover story.

Visionary Solutions, Inc.

Just What the Doctor Ordered
. AV Technology describes a VSI system installed at Metro Hospital, Grand Rapids. Story and photography by Kreski Marketing.

Lewis Sound & Video

Word on the Street. A profile of Lewis Sound in Systems Contractor News.
Conference Technologies, Inc.
A Joyful Noise. Church Production and System Contractor News featured this story about a Wisconsin church that is using line arrays. Kreski Marketing provided the text and photography.

CAVCOMM

AV Adds the Magic to Microsoft Hat Trick.
In AV Technology Magazine.

AV TechSource

A New Plan. Systems Contractor News writes about AVTS and their growth as an outsourced labor provider.

AVI-SPL

Video Vanguard. Legal Management explores the advantages of outsourcing your AV staff, profiling SPL and a law firm customer.
Kreski Marketing
Cover story: Walker Art Center. Sound & Communications highlights a large-scale digital signage install in Minneapolis.

Commercial Integrator Magazine

In addition to doing media relations work for clients, Don is a columnist for Commercial Integrator, writing a regular feature on marketing in the AV industry. Among his stories:
Kreski Marketing
June 2012: Search Engine Basics and SoLoMo
July 2012:
Search Engine Optimization
March 2013: Social Media Basics
April 2013: H
arnessing Facebook
June 2013: LinkedIn Personal Profiles

Sound & Video Contractor Magazine

Don was a columnist for SV&C as well, writing a regular feature on marketing in the AV industry. Among his stories:

August 2010: Video case histories
June 2010: What users want in a website
February 2010: Making a great YouTube video
October '09: Creating and using online video, including YouTube
May '09: How to attract more customers with your website

Pro AV Magazine

Don also wrote the New Revenue column for ProAV from 2003 to 2005, as well as occasional feature stories. These include:

October '04 feature story: How I Got the Sale

January '04 New Revenue: Selling to Major Accounts.
October '03 cover story: Surviving Commoditization in the AV industry

 

.

Read Don's articles on PR for Sound & Video Contractor: Getting Ink, Writing a Press Release, the Online Press Release, Pitching Exclusive Stories, Handling Yourself in an Interview and What to do after an article is published.

Crestron

Integrated Emergency Response details the newest Red Cross disaster operations center in Sound & Video Contractor;
Conference Technologies, Inc.
The Biggest, Baddest Man Cave Ever in Residential Systems.

Conference Technologies, Inc.
New Heights. Systems Contractor News features the latest NASA Mars mission.
Conference Technologies, Inc.
Professors Embrace Lecture Capture in AV Technology Magazine.
Conference Technologies, Inc.
Social Media Surveillance. A story in AV Technology describes how Clemson University is monitoring social media feeds with the help of Crestron technology.

Conference Technologies, Inc.
Ski Light. Sound & Communications highlights lighting control opportunities for AV integrators with story about a ski resort in New Jersey.
Conference Technologies, Inc.
Show-off Space. Residential Systems profiles a Crestron control application at the Pasadena Showcase House of Design.
Conference Technologies, Inc.
Curing the High-Def Headache. Crestron DigitalMedia highlighted in AV Technology.

Conference Technologies, Inc.
Get Real. AV Technology profiles a DigitalMedia installation at the Lanier Charter Career Academy in Gainesville.
Conference Technologies, Inc.
High-Bandwidth Control Infrastructure in Sound & Video Contractor.
Conference Technologies, Inc.
A Green AV Tip that Works. AV Technology features the use of Crestron motion sensors at Bryant University in Rhode Island.
Conference Technologies, Inc.
AV on the Top Floor. Residential Systems features the ultimate fantasy football system using a Crestron DVPHD video processor and DigitalMedia.
Conference Technologies, Inc.
Living Large. Home Entertainment profiles an over-the-top Las Vegas luxury home.
Conference Technologies, Inc.
Pulling Out the Stops. A feature describing the development of Crestron's ADMS media delivery system.

Conference Technologies, Inc.
It's Showtime, in which we profile Crestron's Experience Center showroom for Luxury CE.
Conference Technologies, Inc.
Mission Control, about the uses of DigitalMedia at Global Forex Products, in AV Technology Magazine. We also placed a follow-up article in SCN titled Stock in Trade.
Conference Technologies, Inc.
AV Takes to the Gridiron, highlighting Crestron control and annotation systems at Michigan State University.
Conference Technologies, Inc.
Conference Technologies, Inc.
Integrated Systems Help Michigan State Tackle Physician Shortage. AV Technology highlights Crestron processors and annotation in this story about AV at a new medical school campus.

Conference Technologies, Inc.
Creating a Showroom That Works for You: written by Don but published under a Crestron manager's byline for Luxury CE.

MediaTech Intelligent Systems

Home of the Year in Electronic House, based on an article and photos by Don Kreski, which ran earlier in EH as
Country Craftsmanship Melds with Modern Technology.

Conference Technologies, Inc.
Conference Technologies, Inc.
We secured and help create a popular monthly column in AV Technology Magazine for CEO John Laughlin. Some recent editions:
Conference Technologies, Inc.
• January 2012: Needs Analysis
• December 2011: Instruction to Go
• November 2011: VTC for Smart Phones

• October 2011: Choosing a Contractor
• September 2011: Green AV
• July/Aug 2011: Classroom Technologies
• May 2011: Service Trade-Offs
• February/March 2011: Digital Signage
• January 2011: VTC Etiquette
• December 2010: Emergency Paging
• November 2010: Beyond the Codec
• September 2010: Webcasting
Conference Technologies, Inc.
Smart Analog. A cover story in Sound & Video Contractor about how CTI has updated its lower-cost analog AV systems..
Conference Technologies, Inc.
Reaching for the Stars. AV Technology features CTI work at the newest Challenger Learning Center.
Conference Technologies, Inc.
Combating World Hunger: Behind the Scenes. A cover story in Rental & Staging about CTI's work staging the World Agricultural Forum's annual congress.
Conference Technologies, Inc.
Customer Service is Key. Sound & Communications profiles a CTI videoconferencing project (placed and ghost written by Don).
Conference Technologies, Inc.
The Buzz: Hyatt Regency St. Louis. A large hospitality installation featured in Sound & Video Contractor.
Conference Technologies, Inc.
Recruit to Compete. Systems Contractor News profiles CTI.
Conference Technologies, Inc.
Creative Collaboration. AV Technology features a CTI installation at the University of Nebraska Library. .
Conference Technologies, Inc.
AV for the Performing Arts. AV Technology profiles a new performing arts center at Southeast Missouri State University.

MediaTech Intelligent Home Systems

A Defining Moment. Residential Systems profiles MediaTech, its history and its philosophy, with text and photos by Kreski Marketing.

Tightrope Media Systems

Why Aren't You Selling Digital Signage? We placed and helped with the final draft of this story by CEO Andrew Starks for Sound & Video Contractor.


Rock Solid. AV Technology features the Musical Instrument Museum in Phoenix, with its digital signage system from Tightrope.

Beyond Signage Digital Signage Magazine profiles a TRMS installation at Lexus of Huntsville in their annual Best Practices Guide.

The Loneliest Help Desk in Town. AV Technology describes a TRMS signage system at the University of Minnesota.

Digital Signage as Art Digital Signage Magazine features a TRMS signage system at the Art Institute of Chicago. (Story and photos by Kreski Marketing.)


Praise Worthy: a signage installation at Hope Lutheran Church profiled in Sound & Communications.

Press releases we've created for Tightrope include Carousel 6.1 released, XML Support and Support for Evans EMS.

Starks Consulting

How Hardware-Focused Firms Can Thrive in a Software-Driven Market in Commercial Integrator. We provided editing and placement services.

Novatoo Audio Visual

Cost Isn't Everything: Systems Contractor News profiles Novatoo.

Kreski Marketing

.

 

Media public relations and PR for the AV industry by Kreski Marketing Consultants
home - who we are - clients - our work - what's new - contact us
websites -
brochures - press placements - customer case histories - email & newsletters
photography - video production - logos - literature - advertising - mail - seminars
- research
Planning and creative services for the AV industry