Read Don's articles for Commercial Integrator and Sound & Video Contractor:
• Website Development Basics
• Search-Engine Basics and SoLoMo
• Search-Engine Optimization
• Local and Mobile
• Link Management
• Pay-per-Click Advertising
• Landing Pages
• The Call to Action
• What Web Users Want
• Ecommerce Websites
• Social Media Basics
• Harnessing Facebook
• LinkedIn Personal Profiles
Web development case histories:
• AV TechSource
• Media Tech
Think Simple is a Caribbean-based technology integrator that works mainly in residential, commercial and hospitality markets. We took over the site in 2016, updating the navigation and adding new copy, photos and graphic elements.
MediaTech Home Systems
MediaTech came to us looking for content for their beautiful new website, and we've rewritten and expanded the descriptions of the company's services, looking to the needs of Google and Bing as well as potential clients. We created a new keyword list, new copy, new navigation, optimized everything for natural and local search and added Google Analytics to help MediaTech evaluate our work.
We had built the original website for this outsource provider of AV system engineering, programming, installation labor and repair service - but recently upgraded it to a mobile-friendly, responsive platform.
Our work included custom photography, writing, design, programming and search engine optimization.
(Read a case history describing how we designed the original site.)
We launched this website back in 2006 for Novatoo, a startup dealership focusing on the rental, staging,
and AV systems markets.
We have continued to work with them, from time to time adding pages and pdf handouts to reflect their expanding offerings.
Four years ago, we optimized the site for natural and local search and added an Adwords program designed to help Novatoo dominate specific keywords in the Chicago suburban market.
Sound & Video Professionals
A showcase for the extensive design and installation work of this Wisconsin-based sound and video contractor. We began the project by photographing more than 50 client sites, then built the original version of this 100+ page website from scratch. (Lewis Sound has since brought programming for the site in-house.)
An all-new web site for New England's largest AV integrator, built to bring their public image in line with the quality of the work they do.
We created the site plan and design specs, wrote most of the copy and optimized each page for the search engines. ADTECH staff provided photography, final design, layout and programming in-house.
ADTECH at Home
The residential division of ADTECH Systems. We provided a site plan, copy and search engine marketing help for this new website, while the company handled graphic design and programming in-house.
A new 23-page site was just what was needed as CAVCOMM sought to expand its unique staging and AV integration business.
Check out the Microsoft LKO Launch and Queen of All Saints pages for examples of our ability to combine custom photography, writing and design to highlight a company's unique capabilities.