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Think Simple is an integrator of high-end audio, video and automation systems with offices in Florida, the Bahamas and New York.
We took over management of their website in 2016 and have almost completely rebuilt it, updating the navigation and adding new copy, photos, videos and graphic elements.
Today about half of the photography on the site is by Kreski Marketing, and all the written and graphic content is ours.
i2 Technology Consulting & Design
In January of 2018, the principals of i2, a technology consultant specializing in IT, AV, security and data center systems and infrastructure, asked us for help with a new website and marketing program.
We began by interviewing them extensively about their services, developing a marketing message and the written content for the site.
Our biggest challenge was articulating their competitive advantage, which we sum up here. Since that time, we've been adding new pages with new projects and keeping the site up to date.
Starting in 2019, Macnica America, a California division of a $5 billion Japanese company, asked us to build three new websites to make their offerings of highly techical hardware, software and engineering solutions more attractive, undertandable and effective.
Macnica Displays offers LCD displays and enhancements to manufacturers of industrial, medical and consumer products.
Macnica Technology offers software, hardware and intellectual property to help manufacturers of pro AV and broadcast use new SMPTE open standards for transporting video and audio over IP networks.
Vision provides intellectual property, software and hardware to manufacturers of industrial robots.
Bodhi is a building management software program for hotels, resorts, and multi-unit housing projects that brings Crestron, Lutron and other technology on a property together under a single, simple-to-use interface.
While the company handles its own web programming, we've provided nearly all of the content, including product descriptions, customer case histories, stock photography and photo retouching.
We have been working with rental and staging company Novatoo since it began operations in 2002, and we built their original website back then.
We have continued to work with them, building a new, mobile-friendly site in 2018 and adding to it on a regular basis.
We also optimized the site for natural and local search, and we have created and continue to manage an Adwords program designed to help Novatoo dominate specific keywords in the Chicago suburban market.
More than ten years ago, we built the original website for this outsource provider of AV system engineering, programming, installation labor and repair service - but recently upgraded it to a mobile-friendly, responsive platform.
Our work included custom photography, writing, design, programming and search engine optimization.
MediaTech Home Systems
MediaTech came to us looking for content for their beautiful new website, and we've rewritten and expanded the descriptions of the company's services, looking to the needs of Google as well as potential clients.
We created a new keyword list, new copy, new navigation, optimized everything for natural and local search and added Google Analytics to help MediaTech tweak the site on an ongoing basis.
Publications about website development
Read Don's articles for Commercial Integrator and Sound & Video Contractor:
• Website Development Basics
• Search-Engine Basics and SoLoMo
• Search-Engine Optimization
• Local and Mobile
• Link Management
• Pay-per-Click Advertising
• Landing Pages
• The Call to Action
• What Web Users Want
• Ecommerce Websites
• Social Media Basics
• Harnessing Facebook
• LinkedIn Personal Profiles
Web development case histories:
• AV TechSource
• Media Tech