Looking beyond your next projector. A concise overview of the advantages of the planning process, from Pro AV Magazine. Includes an interview of Don Kreski.

Management perspectives: marketing strategy. Don interviews three AV integrators about how they plan and implement their marketing strategies. From Sound & Video Contractor.

Making better decisions through marketing research. Four AV industry marketing experts talk about how they use research and how you can use it in your own business. From Sound & Video Contractor.

The do-it-yourself guide to valid marketing research. Don outlines low-cost research methods for Sound &
Video Contractor. Click for part one or part two.

Using co-op ad dollars to fund a marketing budget. and Stepping outside traditional co-op funds from Sound & Video Contractor.

Specific planning & research projects


The confidential nature of these projects will not allow us to reveal their details or results, but we can give you an idea of what we've been involved in. (The projects for United Visual and Midwest Visual were done not by Kreski Marketing, but by Don Kreski as marketing manager of each firm.)

Sharp Electronics

• The use of electronic newsletters by AV consultants.

Jelco Case, Inc.

• Marketing a lift case to rental firms.

Plus One Audio Video

• Startup marketing plan.

United Visual, Inc.

• Preferred sources of information for AV purchases. Telephone survey, 2001.
• System seminar needs. Focus group, 2000.
• Website traffic, leads and sales. Monthly analysis and reports, 1999 - 2001.
• Advertising lead traffic from toll-free numbers. Monthly 1996 - 2002.
• Market share estimates. 1996 - 2001.
• Top products/vendors. Annual 1996 - 2001.
• Marketing budget and plan. 1996 - 2002.

Midwest Visual Equipment Company

• Catalogs and other sources of information for AV purchases. Focus groups and telephone survey, 1996.
• Providing highest quality repair service. Depth interviews, 1994.
• What makes midwest successful with its best AV customers? Depth interviews, 1993.
• Customer satisfaction surveys, 1993 - 1995.
• Who are Midwest's customers and what do they want? Segmentation study, 1992.
• Marketing budget and plan. Annual 1980 - 1996.