Looking beyond your next projector. A concise overview of the advantages of the planning process, from Pro AV Magazine. Includes an interview of Don Kreski.

Management perspectives: marketing strategy. Don interviews three AV integrators about how they plan and implement their marketing strategies. From Sound & Video Contractor.

Making better decisions through marketing research. Four AV industry marketing experts talk about how they use research and how you can use it in your own business. From Sound & Video Contractor.

The do-it-yourself guide to valid marketing research. Don outlines low-cost research methods for Sound &
Video Contractor. Click for part one or part two.

Using co-op ad dollars to fund a marketing budget. and Stepping outside traditional co-op funds from Sound & Video Contractor.

Specific planning & research projects


The confidential nature of these projects will not allow us to reveal their details or results, but we can tell you we have completed research projects for Sharp Electronics, Jelco Inc., Plus One Audio Video and other clients.

Contact Don for specifics on how we can help.