Media Update

This email newsletter for dealer Media Resources, Inc. includes news of the dealership, new product information, system specials and a customer application story.

We launched the newsletter partly as a way of keeping in contact with current customers but mainly as an outreach to new accounts.

The first issue, launched in April 2004, was broadcast to customers and prospects and also exists as a page on the MRI website.

We used an email broadcast service for the initial distribution and also relied on search engine promotion to bring readers into the website version.