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Exclusive News
PITCHING FEATURE STORIES TO SPECIFIC PUBLICATIONS
While most publications welcome well-written news releases, editors have another need that a press release can't really address—a need for longer, more informative feature stories that their readers will value and that set them apart from competing publications.
You can tap into that need by approaching journalists one-on-one with story ideas tailored to their specific publications. This month we'll look at how to do that effectively, including:
- Six steps crucial to making this approach work
- When a submitted story is better than a story idea
- What writers and editors need from you
- How to write a pitch letter
- Effective follow up
- Long-term success
Read Exclusive News, Don's February column from Sound & Video Contractor.
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