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Building Blocks

CREATING A NEW WEBSITE FOR AN AV COMPANY

If you're ready to upgrade your website, or perhaps build a new site, you're probably asking yourself what's the best way to make it happen.

This month, I thought it might be helpful to look at a website-development project we've been working on recently to illustrate the process. The site is for AV TechSource, a company that outsources skilled labor to AV integrators and contractors.

To make this site successful, we had to carefully define our message and marketing goals, build content and create a strategy to market the new site to the search engines.

To learn how we approached the process, read "Building Blocks" from Sound & Video Contractor.

Jerry Gale joins Kreski Marketing

We're happy to announce that Jerry Gale, former VP of Marketing for SPL Integrated Solutions, has joined Kreski Marketing as a senior marketing consultant.

Jerry brings us over 25 years of experience in marketing in the electronics industries, including 15 at AV integrators and manufacturers. That includes nine years at SPL, one year at AVI-SPL and five at InFocus Systems. He is uniquely qualified to help AV integrators and manufacturers market their products to professional users and dealers.

Read more about Jerry Gale and see samples of his work.


Contact us for help or advice on your marketing program.
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, president, has over 25 years of marketing management experience in the industry.
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