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There is a feeling in some quarters that
show attendance is on the decline.
“We’ve been questioning our program,”
says Nellie Blair, president of Industrial
Video Corporation in Cleveland.

Yet at least one pro AV integrator –Snader and Associates of San Rafael, CA– continues to see growth in their annual Visual Solutions Expo. “Last year I shot for 650 - 700 people, but we had 804,” says Kristen Pearce, Snader’s marketing manager.

In general, those AV firms who see good show attendance:

• offer educational content that’s truly useful to their customers.
• carefully aim each show to a specific target audience.
• aggressively promote their shows using a variety of media.
• find creative ways to keep costs low.

Read Don’s article from Pro AV Magazine, “Capitalizing on Customer Events.”


Tim Novak and John Toomey
have something most people
only dream of: a successful
new business. “It wasn’t so
much that we planned to do this
as that we took the opportunity
we were given,” says Novak.

Still, given the chance, how
did they make it succeed?
What do they have to say about...

• Finding customers • Building credit
• Handling stress• Planning for growth

Rental & Staging Magazine profiles Novatoo Audio Visual



Don Kreski will debut a new column for Sound & Video Contractor Magazine, Management Perspectives. Look for it in the December issue.

Don's first article examines the marketing planning process at AV dealers Electronic Evolutions in Indianapolis, Progressive Audio in Columbus, Ohoi, and Milwaukke's Smart Choice AV.

Don will write quarterly for SV&C’s print edition and monthly for SV&C online.



Don Kreski offers tips and advice from managing roughly 200 customer shows and events over a 23-year period.

Types of shows that work best.
What to emphasize in the show and the invitation.
Examples of winning shows, with details and sample invitations.

Read “Customer Shows in the AV Industry: What Works”



Have you ever wondered how top sales organizations gain and retain the largest accounts?

Bob Walsh, former VP of sales at MCSi, and Tom Komar, the consultant who developed Sharp’s major account sales program, share their secrets on winning repeat business from major customers.

Read “Maximizing Sales to Large Accounts” from ProAV Magazine


Contact us for help or advice on your marketing program
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, principal, has over 25 years of marketing management experience in the industry.
Contact Don at...